- Most projects say more than one thing,…and need more than one typeface,…so the question always comes up,…how do you pair them?…What typeface goes with what?…And that question is super hard to answer…because there are so many variables.…Just the numbers.…If you have 10,000 typefaces,…you have basically a hundred million pair possibilities.…So, I can't tell you what goes with what.…What I will do is give you some guidelines that I follow,…that should get you into the ballpark.…I'll list them and then we'll circle back on each one.…
One is that a typeface will always go with itself,…or work within its own family,…so you can use one version of a face for your main display…and another version for your supporting type.…Typical is a Roman and an italic,…or a bold version and a lite version.…This is a conservative approach, but it's almost foolproof.…Two, is to use opposites,…or at least very different typefaces.…Faces that really have nothing in common.…And three, big contrasts will help typefaces work together.…
One face really big and another really small,…
Join John McWade as he explains how to design in a variety of styles and voices using display type, which is type that's set at headline size and above. He discusses type families that include strikingly expressive characters, shows how to combine typefaces, shares how to avoid common design flaws, and takes you through working with type in photos. This art form is applicable to print advertising, brochures, magazines, posters, fliers, slide decks, and much more.
- What is display type?
- Form vs. function
- Setting display type
- Combining typefaces
- Tightening or loosening a setting
- Using display type with images
- Avoiding common mistakes
- Typographic voice