From the course: Running a Design Business: Selling Design to Clients
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Color problems
From the course: Running a Design Business: Selling Design to Clients
Color problems
- In the 1920s, designers at the Bauhaus, an avant-garde school in Germany, believed that black, white, and primary colors were the only acceptable choices. They were universal and had no political affiliation. Primary colors were pure and eliminated the subjective options of the designer. This philosophy was doomed to fail. People like color. Some want the red teapot, others prefer the turquoise one. You can't control someone's response to color. This is why color is one of the most volatile and difficult elements on a project. I say green and you imagine the green of your grandfather's car, but I think about green apples. I want to use red for the headline on a website, but the client hates red because he thinks it reminds him of his worst day golfing. As designers, when we introduce color, we are playing with deep-seated and incredibly personal issues. If there was ever a time for patience on a project, this is it. Be aware that everyone sees color differently. Your eye works…
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