From the course: Running a Design Business: Selling Design to Clients
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Clients who want to play designer
From the course: Running a Design Business: Selling Design to Clients
Clients who want to play designer
- At some point in a job the client will suggest a change. In a perfect world this would be a change to the direction or content, but often it is more tactical than conceptual. Rather than looking at the goal, the client begins to tell the designer what to do. That's the same as me telling my doctor exactly how to do my surgery. It's not good for anyone. So how can this be avoided? When a client suggests that you make the typeface bold, move the logo to the left, or on a website add some space between the navigation items, he or she is trying to solve a problem. Your job is to get to the actual issue and not become a computer operator or a pair of hands for the client. This again is a designer and client communication issue. The client thinks telling you to make the logo bigger solves the issue that the identity is getting lost with the other items. You know that this might work, but maybe making it huge and overprinting the image is a better solution. When I'm asked to make a design…
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