From the course: Succeeding as an In-house Creative
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Client management tactics
From the course: Succeeding as an In-house Creative
Client management tactics
- When it comes to working powerfully with our clients there are three major relationship management strategies. They include one, establishing rapport with your clients. Two, creating a collaborative process with your clients. Three, strategically positioning yourself and your team with your clients. Let's peel back the onion on each of these. You've most likely heard the adage it's business, nothing personal, which is usually delivered when someone is about to do something pretty nasty to a coworker. Well guess what? At work, it's always personal. How am I so sure of this? Because organizations are made up of human beings and those human beings who walk into the office every day have desires, fears, emotions, beliefs and personalities that will effect how they will deal with you and all the other human beings where you work. If you go with this premise that the people you work with are indeed human beings, then I can also confidently say that when those human beings are your…
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