From the course: Developing Visual Campaigns
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Choosing colors
- [Instructor] Like choosing colors for a brand, you should also settle on colors for your visual language. The colors you choose should help to push campaign messaging forward while connecting with your target audiences equally. If you aren't sure which colors to choose, consider some basic color theory to help lead you. Red is the universal color for stop. It brings a sense of urgency when used, is often associated with an important message, yet also has very positive associations in that it's reminiscent of love and passion in many cultures. Not all reds are created equal. A bright primary red can be much more jarring and may quickly make you think stop or danger, while a dull, almost pink red often invokes feelings of love. In most cultures, yellow symbolizes happiness, sunshine, and warmth. At the same time, though, yellow is used around the world to indicate caution in traffic lights, and be used similarly in designs if need be. Blue has a variety of meanings. Dark blue invokes…
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