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Building an integrated comms plan: Storytelling, storybuilding, and actions

Building an integrated comms plan: Storytelling, storybuilding, and actions: Learning Cultural Strategy for Design
Building an integrated comms plan: Storytelling, storybuilding, and actions: Learning Cultural Strategy for Design

In this video, begin defining the framework and shape of the creative idea through the eyes of the consumer barriers and relevant channels. Once you have the idea, what do you need the creative to do? What's the story you want to tell about your brand tha

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Skill Level Appropriate for all
39m 56s
Duration
11,437
Views
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Skills covered in this course
Design Design Skills

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