From the course: Scheduling for Creatives

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Bring clients into the schedule

Bring clients into the schedule

From the course: Scheduling for Creatives

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Bring clients into the schedule

- As the owner of a service business, I find it troubling when I hear a firm that don't include the clients that they're trying to serve in the process. It's not about creatives just delivering ideas with little interaction, and being frustrated when things are not approved or liked. Think about how you like to buy or interact with something that you need. Most of us want to feel confident in the process of purchasing. You feel confident by feeling that it, was the item you needed, it was made well, it works for your budget, and you got it when you needed it. What we do is no different and the schedule's one of the key factors of making that experience work. So invite your clients into the process. Here are suggestions on how to do that. Start by identifying who your client-side manager and decision makers are. These are ultimately who you are serving and the individuals you want to help be successful. This also enables you to understand how to most efficiently schedule the approval…

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