Join Von Glitschka for an in-depth discussion in this video Branding yourself on social media, part of Social Media for Graphic Designers.
- [Instructor] In context of social media, branding can mean many things. If you have a logo, you may choose to use that as your avatar icon, or maybe you have a picture of your studio, and that becomes your account's header graphic, or cover graphic. This is the obvious aspect of branding yourself on social media visually. But it can come off as very shallow, if not supported with a real personality others can relate to.
You are your brand on social media. Brand you, if you will. And it's called social media, because it's supposed to be social. So I encourage you to be yourself. Be authentic. Let your personality come through, regardless of what platform you use. Some of the best conversations I've had on social media come about because I was excited about something, or had a creative failure or frustration. So it's important to be real and engage with people, so they can relate to it.
Not all social media platforms are the same, though. Each has their strengths and weaknesses, and each also has their own distinct personality as well. So when it comes to marketing yourself and showcasing your work on various services, one size doesn't necessarily fit all. Let me explain to you how I use each of the platforms we'll cover in this course. So when it comes to Facebook, I have several pages on Facebook. I have my Glitschka Studios page, as you can see here, and on this page, I don't get very goofy with my posts.
There might be some humor in it, but for the most part, it's pretty professional, straightforward, a showcase of the work that they can go then, to my full website, glitschkastudios.com, and see the portfolio and the body of my work. A whole lot more examples are on my website, but I post, when I post on my website, I post it here, so they can see it through the social media channel, and then if they wanna know more information, they can visit my site, and get the full picture, if you will. So this is my Facebook, Glitschka Studios, business-oriented page, I would call it, but then, this shows an example of the type of post I would do on it.
This was a brand identity I did last year. It was for a small business in the Chicago area, and so we rebranded this company from the ground up, renamed them, created a new brand identity, their vehicle graphics, their uniforms, their print collateral, everything. Helped them with a marketing strategy, and so this is where I'll just post about it on my Glitschka Studios Facebook page, and then I put a link in here that will take them to my website, and they can see the full project with all the visual examples I posted there, so that's how I use this page on Facebook.
The next Facebook page is my Drawing Vector Graphics page. Now the personality of this page isn't super business-centric, meaning, it's okay for me to have a little more levity on this. I'm showcasing how to go about building vector art, so I'll show process shots on here. I'll show how I pulled off a certain project, or I'll share a link that facilitates better craftsmanship or process for vector building. And to give you an example of the type of posts I will post on this page on Facebook, here's one here that I posted, and this was a project of mine that you can go to Glitschka Studios and see the final project, but what won't be on my website is the process behind it.
How did I go about building this artwork? Where did it start? How did it proceed? What stages did I go through? And that's the type of content I'll share on this page. So you can see the final work here, this was my original thumbnail sketch, my refined sketch, and then building it in Illustrator via vector artwork. So this is the type of information, the type of projects that I'll share. Usually they're process-focused, to kind of demystify how to go about building vector artwork.
Now when it comes to twitter, this, in my opinion, is the best social media outlet out there, just because it's so fun. I like the fact it's not so visually driven. Even though I'm a visual thinker, I like the fact that you can get witty and clever with what you write. I enjoy writing, so I kinda like that kind of break from the visual here. That said, you can post visuals on Twitter as well, so I'll post anything and everything on Twitter. And Twitter is kind of like my stream of conscience, and I like to tell people that I was tweeting before Twitter, meaning, when I work with people, before I started my own business, and something would pop into my head, I'd just share it with them, and we'd start talking.
And that's kind of the way I use Twitter now. It's not distinctly business-focused. I'll share links to my site, or projects on Twitter, but most of the time, I'll be off on tangents, talking about everything from science-fiction movies I like to quotes I like. So I'm all over the map on Twitter, and that's kind of how I use it. I also like to joke around a little bit on Twitter, so a lot more levity than a business-centric kind of mindset when it comes to Twitter. Now, to show you the type of stuff I post on Twitter, here's what I did recently, and every time I look at a map of Idaho, and the state of Montana, the profile of the west coast of Montana, or the western border of Montana, I should say, always looks like a face to me, so I decided to draw a face, and then, the same western border of Idaho kinda looks like a face, so I drew that, and then I just posted this silly little comment on Twitter, and after I drew the face on Montana, I go, God, that also looks kinda like the Klingon from Star Trek, so I created a goofy little hashtag on that as well.
So this is kinda how I treat Twitter, and use it just not necessarily for promotion all the time, but just to engage with other creative people. Creative people like this kind of stuff. I like this kind of stuff, and that's why I share it. So on my Instagram page, this is a visually centric social media platform, and that's why I like it. That's how I use it. I post photographs that deal with the creative process. I just posted this one today about pencils, and how I have a whole cupful of small pencils, because I go through them pretty quick.
This one was a fun little video I did with a goofy toy a friend sent me, you might want to watch that. And I find stuff when I'm going through my archive, and this is an old illustration I did about 10 years ago, so I'm kinda all over the map, but I distinctly use Instagram as a casual platform to post process pictures, and also post kinda what I call sneak peeks of upcoming projects, upcoming courses, so if you follow me on Instagram, you're gonna see things that you'll probably see again, and I don't distinctly say what they're for, but I usually post those kinda sneak peek images.
And just to give you an example, here's a sneak peek image of some pacific northwest inspired illustration that I did, and this is gonna be in an upcoming DVG lab, and by the time you see this movie, it's probably gonna be released or really close to being released, and I kinda walk through the process of how to go about creating this type of artwork. So this is a good example of what I'll post on Instagram, and I actually take a photograph of the screen, so this was actually just me photographing my screen as I was working on this design motif.
And this is another type of post I'll do on Instagram, where I opened up a package of beef jerky, and I saw this package in it, and I was looking at what it said, and going, that dude looks like Pac-Man! So it's almost like they're saying, Pac-Man, you're not supposed to eat this. So it's like that kind of goofy stuff I like posting and sharing, and people tend to respond to it and like it as well, so that's how I use Instagram. Now, Behance is a great service for showcasing a body of your work. It tends to be more of a portfolio type of site, and I distinctly use Behance as a clone of my Glitschka Studio site.
Whatever I post on there, I cherry pick and then post on here for no other reason than it improves discoverability, and I'll go over that in an upcoming movie. So by nature, I'm kind of an introvert. A lot of creatives I know are. Until I get to know somebody, I tend to kinda keep to myself, but once I familiarize myself with an individual, that's when I open up and share more. Social media is a great way to meet like-minded creators, share inspiration, share resources, encourage one another, and foster lifetime friendships.
Now, this last thing I wanna share with you was, I first got to know Patricia Zapata, she's an incredible designer based out in Texas, and I first met her back in about 2001, before social media, but it was through a design forum called HowDesign Forum, and we've known each other ever since, and talked, we've talked so much online and we're so familiar with each other and both of our work, that I just forgot that I had never met her in person, until this past year at the MAX conference for Adobe, she showed up and we met each other, and we both were kinda a little freaked out that we knew each other so well, but we had actually, after about 17 years, had finally met each other in person, and that was kinda cool, but it also showed me that social media can be engaging, and you can have meaningful relationships, and really get to know people, it just takes the time to be authentic when you do so.
So effectively branding yourself on social media comes with a little risk. You have to be willing to be honest about your creative struggles, comments about your work, the chance someone might misunderstand what you're saying in a post, et cetera. But it's all worth the opportunity to expand your network, and let people get to know the authentic you, and the work you love to produce.
- Understanding social media for business
- Branding yourself on social media
- The role of your website in social media
- Social media image sizes
- Facebook, Twitter, and Instagram strategies for designers
- Understanding Behance
- Using LinkedIn