From the course: Developing Visual Campaigns

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Brainstorming solutions

Brainstorming solutions

From the course: Developing Visual Campaigns

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Brainstorming solutions

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- [Instructor] Now that you have an idea of what your campaign might look like, it's important to identify what projects will be included in the campaign. Unfortunately, there is no one size fits all solution to help you determine each deliverable, but some answers to your three questions will help guide your decisions. We're using the NEA as an example, and based on their response to our questions, we knew the following. One target audience, millennials, were heavy Facebook and Twitter users, loved interactive content, considered animated motion graphics one of the most engaging content forms, and preferred short form micro content over long form content. Another target audience, legislators, preferred well researched whitepapers, also frequented Facebook, liked short motion graphics, but preferred longer form content like infographics, and liked clean data visualizations. We also knew that we had a wealth of data to work with, and both audiences were hungry for it. In addition to…

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