From the course: Developing Visual Campaigns

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Brainstorming creative direction

Brainstorming creative direction

From the course: Developing Visual Campaigns

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Brainstorming creative direction

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- [Instructor] Now that you've received sign off on the creative brief, the real fun begins. It's time to take what you know about the target audience and campaign goals, and start to define a creative direction for your entire campaign. One of my favorite tools to use when developing a creative direction is dribbble. The reason I like dribbble is because of its focus on spot illustrations. This makes it far easier to search through a variety of design styles, without having to do a lot of clicking through various pages. So many talented designers use dribbble to share their work but if you want to narrow things down, the search function on dribbble makes it very easy. Using dribbble for the NEA campaign made a lot of sense as our starting point. This is because the user demographics of the site are primarily young millennials. By sorting results based on the most followed designers, we were able to see what illustration styles appeal most to this generation. In addition to using…

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