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Brainstorming creative direction

Brainstorming creative direction: Developing Visual Campaigns
Brainstorming creative direction: Developing Visual Campaigns

Amy Balliett identifies key tools to help with brainstorming creative direction for your visual campaign. This includes style, colors, and fonts, and Balliett explains where and how to include this information in the creative brief you’ll develop for your visual campaign.

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Skill Level Intermediate
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