From the course: Layout and Composition: Advanced Principles
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Asymmetry and function
From the course: Layout and Composition: Advanced Principles
Asymmetry and function
- Centered symmetrical layouts rely on scale and spacing to create a strong solution. In the early 20th century, modernist designers rejected symmetry and adopted the asymmetrical approach. This was more functional. A designer could use placement as another way to create hierarchy, or meaning. Today, most educational institutions stress asymmetry as the dominant option. As we discussed in the previous segment, a centered solution can be fresh and modern, but an asymmetrical layout allows for greater flexibility. Maintaining the viewer's interest is one of the challenges of managing a significant amount of information. Laid out in one centered column is dull and dense. Moving to an asymmetrical solution, provides the space to work with scale and color. By dividing the page into specific zones for information, the designer directs the viewer to the most critical, secondary, and tertiary content. To maintain a sense of order, I also limit my typeface options. Here is work with Erik…
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