From the course: Learning Graphic Design History
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
The American magazine
- It's nice to think that design is driven by aesthetics and good values. In many ways, it is. But in the United States, it is intimately connected to commerce. Design is the oil in the machine of capitalism. The 1920s were a boom time in the United States. Advertising increased dramatically as the need to sell products grew. Magazines, at their most basic, are features surrounded by ads. They existed then as they do today, not to tell a story, but to sell advertising. This boom in advertising created a period of innovation and new ideas in magazine design. In the 1930s, even as the country fell into the Depression, magazines were the dominant form of communication. Radio existed, but the magazine advertising was the best way to promote visually. Art directors gained power and more control over the photography and layout choices. Ideas from the European avant-garde and the Bauhaus began filtering into the design with a wave of immigration from Germany. Joseph Binder's 1937 cover for…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.