From the course: Design Research: Enhancing the Designer-Client Relationship
Unlock the full course today
Join today to access over 22,700 courses taught by industry experts or purchase this course individually.
Activities for case study: Insider knowledge
From the course: Design Research: Enhancing the Designer-Client Relationship
Activities for case study: Insider knowledge
- [Narrator] Let's begin by looking at the activities that will help the client provide us with their insider expertise, help us understand what we couldn't possibly know as the outsiders, that really good stuff. This also tends to be the area where the client is most excited to talk to us, because they know themselves really well. And this is their comfort place, so this is a great place for us to build some mutual excitement. In this area, the main focus that I've come up with, is that we want WOW to help us better understand what their value is. What makes them special? What makes them different from their competitors? And, ultimately, why do they believe customers choose them? Hopefully, through this line of questioning, we'll also discover a bit about how they relate to their brand message. How different people at WOW talk about it in their everyday. And, generally speaking, how they all feel about it. We're going to use three different activities that focus on helping us better…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Contents
-
-
-
-
(Locked)
Preparation: Setting the stage3m 6s
-
(Locked)
Preparation: Establish your research questions2m 29s
-
(Locked)
Preparation: Inviting the right players5m 41s
-
(Locked)
Leading a workshop8m 2s
-
Activities: The basics3m 43s
-
(Locked)
Case study: Creating a schedule6m 10s
-
(Locked)
Activities for case study: Insider knowledge10m 53s
-
(Locked)
Activities for case study: Case study validation7m 34s
-
(Locked)
Activities for case study: Validation5m 30s
-
(Locked)
Other activities3m 32s
-
(Locked)
Challenge: Categorize your questions50s
-
(Locked)
Solution: Categorize your questions2m 15s
-
(Locked)
Challenge: Writing polarities50s
-
(Locked)
Solution: Writing polarities2m 37s
-
(Locked)
-
-