Writing a compelling About page


show more Writing a compelling About page provides you with in-depth training on Marketing. Taught by Lorrie Thomas Ross as part of the Google+ for Business (2012) show less
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Writing a compelling About page

Believe it or not, the About page of a website is often the most frequently trafficked page, and this is something that was backed by research. Stanford University did a web Credibility Guidelines Project years ago, and they found that things like a compelling About page that talked about who was behind the organization, the credentials, and visible contact information helped increase trust online. And just like the About page of a website is highly trafficked and valuable for business, the About page of your Google+ business page is also going to be something that you're going to want to take time to really optimize.

So I'm going to go ahead and hit the About page right here, and when we created the Google+ page for No Obstacles Sport we wrote a nice introduction. It's conversational in the tone, it's not robotic, it's truly social, and it talks about the value of the page, a follower could actually see what the posts are going to be about, and it just shows who's behind th...

Writing a compelling About page
Video duration: 4m 17s 2h 29m Beginner

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Writing a compelling About page provides you with in-depth training on Marketing. Taught by Lorrie Thomas Ross as part of the Google+ for Business (2012)

Subject:
Marketing
Software:
Google+
Author:
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