Learn the reasons and benefits as to why your business should be on Google+
- [Voiceover] When organizations start to think about using Google+ for their business, one of the first questions they ask is how can Google+ help my business? There are a number of ways that it can do so. First of all, Google+ and Google Search are directly linked. Google Search is the largest search engine in the world. When you first set up your business on Google+, you'll have the opportunity to verify it. By doing this Google will now recognize it as an official business. Your contact and location information will also be easily available so that people know where they can go to find out more information.
When you post a status update to Google+, those status updates are indexed in the Google Search Engine and will appear in search results. So you might post a status update about a new product that you're releasing, and you haven't written any articles or published any videos about that product yet, but your post can still appear in search results when people search something related to your product. Then they can click through to your Google+ page to find out more about more information. Google+ also allows your customers to rate your business, and those ratings appear right in search results. So if you have some happy customers, you can let them know, hey I'd really appreciate it if you'd head on over to my Google+ page and write a review for my business.
That way you can increase your online credibility for prospective clients when they first see your business in Google Search Engine results pages. Google+ also offers a personalized search, which greatly increases your visibility. What this means is maybe you posted a status update about your new product, and you have a follower on Google+ that gave that post a plus one which means they liked the post. Well, if that follower has a thousand followers themself, and one of their followers searches something related to your post in Google Search, the chance that your post appears is greatly increased because they follow somebody that's already liked that post.
So the bigger following you build on Google+, the more visibility you're going to have in search engines. Google+ is essentially a social network, so just by using Google+, you're going to increase your social media presence. Google+ has 300 million monthly active users, and 540 million users that have interacted with the service in the last month. That's second only to Facebook. Rich media in Google+ appears beautifully, so when you post images and videos, they're very attractive to the user and there's a higher chance that those users are going to click through to find out more information about your business.
Google+ also allows for easy interaction with your target market. You can message people directly on Google+. You can join communities, which allow you to interact with people that you know have a shared interest, and hopefully that interest is in line with the products and services that your business offers. It's also a great opportunity for social branding, just like Twitter and Facebook. It's a great place for you to get your message out there and teach people more about your organization. There are some other advantages to Google+ as well. Communities group users with a similar interest, so you can find a community that's related to your industry and then you can start interacting with those users.
You know that they're already interested in some of the products and services that you may offer because of the community that they're part of. Users on Google+ tend to focus on more than just friends. I like to compare Google+ to Facebook when we talk about this because on Facebook the users tend to be more interested in their friends and family. They're uploading photos of their family reunion, they're talking about the party that they're going to this weekend. Google+ users aren't as interested in that. If they want to interact with those close-knit friends, they're probably gonna head on over to Facebook.
Google+ users are more interested in learning and exploring new things, finding out about new products, services and solutions for their business, or even maybe their personal life. So based on that, the user base on Google+ is going to be more likely to interact with your public posts as a business than they would be on Facebook. Google+ Local also increases search engine visibility, so Google+ Local is directly linked with Google+ Places, which I mentioned earlier. So let's say that you're a dog groomer in Los Angeles, California, and you've set up your Google+ page, and your business is verified as an official Google Place.
When somebody searches dog grooming in Los Angeles, California, the chances that your business appears is much, much greater than any business outside of the Los Angeles area, which is really how it should be because the user's searching for businesses that are right in the Los Angeles area. Google+ Local does a great job of delivering those results right to the user. So in summary, Google+ has a very large user base for you to interact with and get your message out. The online visibility of your business is greatly increased by using Google+, both from a branding perspective and from a search engine optimization perspective.
The branding opportunities in Google+ are abundant, whether you're just looking to increase your brand recognition by posting some videos and photos, or whether you're looking to interact directly with the users that are going to be interested in the products and services that you have to offer.
Discover why Google+ is so crucial to businesses and exactly what goes into a great Google+ business page. Explore the social media platform's community, including Google+ circles, and find out how to develop engaging posts, use notifications and Google Insights to measure engagement, and manage comments and reviews.
- Why Google+?
- Creating a Google+ business page
- Adding photos to your profile
- Participating in the Google+ community, including circles
- Posting to Google+
- Commenting on Google+
- Using Google Insights
- Managing reviews