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- Using Google+ Pages
- Organizing contacts with Google Groups
- Incorporating local listings from Google into your marketing campaign
- Creating a profile
- Adding contacts
- Building a business page
- Posting photos and videos
- Hosting live online chats with hangouts
- Using the +1 button
- Using Google Analytics to measure a page's success
- Changing or deleting a profile or posts
Skill Level Beginner
When we're looking at further measuring our Google+ page for our business, remember that data can be very empowering. It helps us understand what's working, what's not. But we have to remember that data analysis can also be kind of dangerous if we really don't know all the possible ways that we could be assessing when having different hypotheses about what numbers and numerical figures are coming in. So let's look at not only Quantitative Management but also Qualitative Management. Now one of the first things I want to point out is that we have the +1 button, and if you recall, the +1 button is a way to recommend, it's your thumbs up or stamp of approval, and I'm logged in as No Obstacles Sport, and I actually like and recommend my own images. As you see here ,the number just went up, and you can also on check things too.
So I am going to go back to number 7. You can see the difference here, and I can periodically check in as the manager of the page and see, oh, gosh! Eight people right now are linking this profile picture that I just uploaded only a few minutes ago. And so that's one thing you can look out, and I'm going to scroll down here, and it looks here like Jaryl, Shea, and Mark all like it. And so you see that the three people liked it. Two are employees, and one is a customer and so different ways that you can start to understand, gosh, this is really good for company morale, looks like a customer is responding.
And another thing you can also measure are comments. And so I am going to go ahead--it looks like this new profile photo has actually gotten a lot of buzz, it's getting the +1 stamp of approval recommendations, but it's also just in a matter of minutes yielded some comments. I am going to go ahead and open this up to View all the comments. And someone who is not an employee of No Obstacles Sport commented, and we went ahead and commented back, and that one comment is us, so truly it's as one comment.
So you can measure your plus-ones, you can measure your comments. And one of the last things that you can measure to see the success of your Google+ page is looking at the folks who are following you, and you do that by going to your circles. And right here where it says who has you in circles, when we looked at this earlier, and we had a smaller number--I am going to go ahead and hit this now-- and it looks like there's some new fans of the page. One Jaryl, also Samara, and she was the person who had commented earlier. So what I can do is I can keep tabs on this, and I'm going to go a head and add all of these to my Category called Following to manage that particular circle in a way that works best for me. I went from about four followers to about eight.
Last but not least, you can go back to your Google Analytics, we looked at this in the last movie, and as we're looking at different sources of traffic, we have the +Google.com referral right here. So we're seeing that we're getting traffic to the website, and in this particular case I believe this is to be the blog from Google+, and although it's not the highest number of visitors compared to the website, what we're seeing is that there's about six pages visited per visitor, and so compared to traffic coming from the website or coming direct or coming from blogger.com, people who are coming from Google+ are actually viewing more pages on average than two of the top referring sources of traffic.
You can also look at the Avg. Visit Duration, and you can see that people coming from other sources are spending a lot longer and the folks coming from Google+ are spending a longer time. And if you can also look at the Bounce Rates. The Bounce Rate is here on the right-hand side, and the folks who are coming from the website and some of these higher sources of traffic are actually bouncing faster. Which means they hit the home page and go not quite what I want. I am going to go back. And the people who are coming from Google+ have a 0% Bounce Rate, meaning they are staying on the website for a lot longer.
So do remember when you're looking at overall Analytics, don't just look at the high level. Stop, grab a cup of tea, and start to look at all the various points in the Analytics Puzzle.