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Integrating Google+ into your overall marketing strategy with links and AdWords


show more Integrating Google+ into your overall marketing strategy with links and AdWords provides you with in-depth training on Marketing. Taught by Lorrie Thomas Ross as part of the Google+ for Business (2012) show less
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Integrating Google+ into your overall marketing strategy with links and AdWords

Google+ can become part of your overall marketing puzzle. Think of it as a new way to connect with people who care. And here we are logged into Google+ on the home page tab, and the first thing you're going to want to do is find ways to connect your account to all of your web marketing, and I'm going to go into the Profile. For those of us managing Google+ pages for our organization you're going to spend a lot of time here in this section. I'm going to go ahead here and scroll down and hit that very nondescript Get Started tab, which is a place that we will spend a lot of time with, and I'm going to go ahead and copy the URL here, so I can tell more folks about Google+.

And what I'm going to do is show you some examples. So we're here on the YouTube channel for No Obstacles Sport and under show more there is are link to the Google+ account, and that's the link I just showed you. And under Facebook as well, we have the About section, and we also have a link to Google+, as well as the blog. And those of you who started the course in the very beginning, and that have stayed with me throughout, you may have recalled that some of the links looked like this, and there was a link to Google+ here on the blog, and it's actually been optimized now to have the icons here.

It's a little more visual cue to help give those social media familiar icons to help encourage people to look and join. So there's little invitation that says join us on Google+. So what we also have here is the Google+ icon here in the top right-hand corner of the No Obstacles Sport home page, very important. Other creative ways that you can increase visibility, AdWords is a way to buy advertisements on Google on a pay per click basis to help drive traffic to your website, and we are not going to go through the entire process, but I just wanted to show you for those of you who have a Google+ account, I'm going to just call this No Obstacles Sport Promotion, and I'm going to go down here, and if I scroll down under the extensions, I can actually increase the Social relevance of my ads by associating them with my Google+ page.

So what I'm going to do is put the URL for my Google+ page in here and pretty neat, pretty neat option here. So those of you who want to have your ads that appear on Google.com and the Google display network and to Google search partners, and you want to have more visibility with your specific Google+ page then that is the way to do it.

Integrating Google+ into your overall marketing strategy with links and AdWords
Video duration: 2m 38s 2h 29m Beginner

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Integrating Google+ into your overall marketing strategy with links and AdWords provides you with in-depth training on Marketing. Taught by Lorrie Thomas Ross as part of the Google+ for Business (2012)

Subject:
Marketing
Software:
Google+
Author:
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