Customizing the tagline


show more Customizing the tagline provides you with in-depth training on Marketing. Taught by Lorrie Thomas Ross as part of the Google+ for Business (2012) show less
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Customizing the tagline

I want to spend a little more time talking about the tagline. The tagline can be edited at any time. Once you're in the editing phase, you can go to your About section and just hit this, and our Tagline, Athletic Obstacles Unlocked Athletic Wear and Accessories, was written strategically as part of the marketing puzzle. You don't need to restate your company name here, you can instead tap the space to use rich phrases that describe your business. This little effort could help your search visibility within Google+ and possibly google.com in a big way if you take advantage of this opportunity.

I used Athletic Obstacles Unlocked Athletic Wear and Accessories, which includes the tagline, Athletic Obstacles Unlocked. But I also wove in descriptive words Athletic Ware and Accessories and those are more descriptive search rich text. So feel free, if there is an opportunity to be descriptive, to go ahead and do that. I'm just going to cancel out, because I am not going to make any changes here.

Customizing the tagline
Video duration: 1m 2s 2h 29m Beginner

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Customizing the tagline provides you with in-depth training on Marketing. Taught by Lorrie Thomas Ross as part of the Google+ for Business (2012)

Subject:
Marketing
Software:
Google+
Author:
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