Learn how to manage your own analytics, user tracking, campaign tracking, remarketing, and other website code with Google Tag Manager.
(soft music) - [Voiceover] Hello, I'm Corey Koberg and welcome to the Essentials course for Google Tag Manager. Google Tag Manager often known as GTM, has experienced exponential growth because it can do wonders to streamline and simplify what has become a very complex and code-heavy landscape. The goal of this course is to get you up and running in a short amount of time, but make no mistake, this tool's powerful. It can be brought to bare for very sophisticated, code-heavy situations. One of the reasons that GTM info is so scarce is that so much of it depends on how your site was coded and the specifics of your configuration.
To counter that, we'll try to show you some of the most common or generic examples. For example, as a CMS we'll use Word Press because it's basic and widely adopted. In this course we'll stick to a web-based environment as the mobile version of GTM is a different animal entirely and it addresses a different audience. This course is all about getting the essentials you need for a solid foundation. So let's dive in.
This course provides the skills to get up and running with Google Tag Manager quickly. It explores how to set up Tag Manager accounts and containers, use turnkey tags, create rules and macros, control versions and user access, debug tags, configure custom tags, and add code to capture specific Google Analytics events. Authored by GTM expert Corey Koberg, this course also provides crucial, time-saving best practices for working with Tag Manager.
Note: to keep the training as universal as possible, we use the nonmobile version of GTM, and configure it for a generic WordPress site. Your specific implementation will be dependent on how your site is coded.
- Creating an account and container
- Installing containers
- Using built-in tags from Analytics, ClickTale, and other services
- Working with variables
- Firing events with triggers
- Creating versions
- Using custom tags
- Implementing a data layer
Skill Level Beginner
Q: Which version of Google Tag Manager is used in this course? Does it support V2?
A: Yes. 2015 brought Google Tag Manager a brand new interface (known as "V2"), which will be mandatory starting June 1, when all accounts will be forced to migrate. You can learn all about how to create and use V2 containers in this course.