From the course: Learning Google Tag Manager

Use Google Tag Manager (GTM) for all your web code tags - Google Tag Manager Tutorial

From the course: Learning Google Tag Manager

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Use Google Tag Manager (GTM) for all your web code tags

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- [Corey] Google Tag Manager is the world's most popular tag manager. As a marketer, it can radically simplify your life all while giving you access to even more powerful tools and improving the security and management of your site. And it's free. We're going to take you step-by-step through the basics, starting with how to get an account and install it on your site. We'll walk you through real world examples that show you how to get the most from this tool so you can exploit all the benefits for your site and your career. My name's Corey Koberg and as the CEO of Cardinal Path, the world's largest Google Analytics and Google Tag Manager certified partner, I've had the pleasure of working with thousands of clients. I'm going to bring that experience here to help you with the best practices I've picked up over the years and also avoid some of the pitfalls I've seen folks get tripped up on here, time and time again. And we have a lot of concepts to cover here, and I try to make each video valuable in terms of the information covered. So my suggestion is the first time through, you just watch the video and make sure you understood everything we covered, but then if you want to go back a second time and try to follow along and replicate on your own site, that can be a great way to get some hands-on practice on your account as well. Google makes lots of little changes every month, so don't be surprised if things on your screen look slightly different than they do on mine. For the most part, the concepts should stay exactly the same and the main flow will be the same, even if the buttons look a little bit different or if the layout's been tweaked. Welcome to the first step of the journey of this powerful tool. I'm excited to walk you through it.

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