Join Corey Koberg for an in-depth discussion in this video Understanding triggers, part of Google Tag Manager (V2) Essential Training.
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- Triggers, formerly known as Rules,…are the way that we tell Google Tag Manager…when, and under what circumstances…various tags should be fired,…and as such, they are incredibly valuable.…Let's take a closer look at the average…conversion tracking tag,…that we created in the last chapter.…Come here, click on the tag itself,…and the problem with this tag,…is it's set to fire right now on all pages,…when in reality we usually only put…conversion tracking code on the pages…that indicate a conversion…such as a shopping cart thank you,…or a receipt page, or a form submission success page.…The way we have it now,…it will count a conversion on every single page…on the entire site including the landing page…and the home page, probably not what we want.…
Now remember with Google Tag Manager,…we're not going to go in and paste different code…on each individual pages like you might,…if you were actually using this conversion tag directly.…Every page is going to get that same,…generic container code, instead,…we're going to tell Tag Manager…
This course provides the skills to get up and running with Google Tag Manager quickly. It explores how to set up Tag Manager accounts and containers, use turnkey tags, create rules and macros, control versions and user access, debug tags, configure custom tags, and add code to capture specific Google Analytics events. Authored by GTM expert Corey Koberg, this course also provides crucial, time-saving best practices for working with Tag Manager.
Note: to keep the training as universal as possible, we use the nonmobile version of GTM, and configure it for a generic WordPress site. Your specific implementation will be dependent on how your site is coded.
- Creating an account and container
- Installing containers
- Using built-in tags from Analytics, ClickTale, and other services
- Working with variables
- Firing events with triggers
- Creating versions
- Using custom tags
- Implementing a data layer