Join Corey Koberg for an in-depth discussion in this video Understanding permissions and security, part of Google Tag Manager (V2) Essential Training.
- Before we dive in and start creating…and deploying containers to our website,…it's worth taking a second to talk about permissions…and security as this is an extremely important topic.…In the early days of tag management,…some of the things that had…marketers most excited about it,…being able to bypass their IT team for example,…was exactly what had the IT and security teams…in full freak out mode, and probably with good reason.…Now as we discussed in the previous chapter,…the Google Tag Manager container is a way…to automatically inject scripts into your page…without having to actually…embed those scripts into your HTML.…
Now that's great for convenience…but it also means that anyone who has…the access and permissions to do so,…can inject whatever scripts they want to into your site.…This is why it's so critical to be mindful…of who you give that power to.…Fortunately, Google Tag Manager has features built in…that will help make sure only authorized folks…are able to publish code to the site.…Here we're in the container overview,…
This course provides the skills to get up and running with Google Tag Manager quickly. It explores how to set up Tag Manager accounts and containers, use turnkey tags, create rules and macros, control versions and user access, debug tags, configure custom tags, and add code to capture specific Google Analytics events. Authored by GTM expert Corey Koberg, this course also provides crucial, time-saving best practices for working with Tag Manager.
Note: to keep the training as universal as possible, we use the nonmobile version of GTM, and configure it for a generic WordPress site. Your specific implementation will be dependent on how your site is coded.
- Creating an account and container
- Installing containers
- Using built-in tags from Analytics, ClickTale, and other services
- Working with variables
- Firing events with triggers
- Creating versions
- Using custom tags
- Implementing a data layer