Join Corey Koberg for an in-depth discussion in this video Understanding the data-layer concept, part of Google Tag Manager (V2) Essential Training.
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This course provides the skills to get up and running with Google Tag Manager quickly. It explores how to set up Tag Manager accounts and containers, use turnkey tags, create rules and macros, control versions and user access, debug tags, configure custom tags, and add code to capture specific Google Analytics events. Authored by GTM expert Corey Koberg, this course also provides crucial, time-saving best practices for working with Tag Manager.
Note: to keep the training as universal as possible, we use the nonmobile version of GTM, and configure it for a generic WordPress site. Your specific implementation will be dependent on how your site is coded.
- Creating an account and container
- Installing containers
- Using built-in tags from Analytics, ClickTale, and other services
- Working with variables
- Firing events with triggers
- Creating versions
- Using custom tags
- Implementing a data layer
Skill Level Beginner
Q: Which version of Google Tag Manager is used in this course? Does it support V2?
A: Yes. 2015 brought Google Tag Manager a brand new interface (known as "V2"), which will be mandatory starting June 1, when all accounts will be forced to migrate. You can learn all about how to create and use V2 containers in this course.