Join Corey Koberg for an in-depth discussion in this video Understanding basic variables, part of Google Tag Manager (V2) Essential Training.
- So far, we've seen how to deploy…the built-in tags, and for some of you,…that will be enough to get you up and running…with Google Analytics, Google AdWords, and so on.…But the real power in a tag manager…comes when you leverage the ability it has…as a central management system for tags.…One of the keys of that is the ability to do…something once and leverage it across multiple tags.…Variables are one way we can do this.…Just like a programmer can set a variable…and then call it over and over from several functions,…we can set a variable in Tag Manager…and then use it wherever we need to.…Variables are just a name-value pair, which means…we give it a name and then we set a value.…
For example, let's say you're setting up…Google Analytics tags for a new site,…and many organizations choose to have…a Web property for testing and for development,…and that way they don't populate…their production reports with testing data,…load testing, that kinda thing.…Now, for Google Analytics, you have one base tag,…but then you might include e-commerce tracking tags,…
This course provides the skills to get up and running with Google Tag Manager quickly. It explores how to set up Tag Manager accounts and containers, use turnkey tags, create rules and macros, control versions and user access, debug tags, configure custom tags, and add code to capture specific Google Analytics events. Authored by GTM expert Corey Koberg, this course also provides crucial, time-saving best practices for working with Tag Manager.
Note: to keep the training as universal as possible, we use the nonmobile version of GTM, and configure it for a generic WordPress site. Your specific implementation will be dependent on how your site is coded.
- Creating an account and container
- Installing containers
- Using built-in tags from Analytics, ClickTale, and other services
- Working with variables
- Firing events with triggers
- Creating versions
- Using custom tags
- Implementing a data layer