Join Corey Koberg for an in-depth discussion in this video Populating data layers via push, part of Google Tag Manager (V2) Essential Training.
- So we saw previously…what the data layer is, and why you'd want one.…Now let's talk about how to create it,…and perhaps more importantly, how to fill it up.…Of course the data you fill it up with…is entirely up to you but there are some more…common examples that will give you…a sense of what your options might be.…For information that is collected about the visitor…you may be interested in things like the type of user.…For example, the content management system…of an airline would likely make available…the frequent flyer status of a logged in user.…Which would be really useful in analysis.…CustomerID so long as it doesn't contain…personally identifiable information, is also common.…
As well as LoggedInStates, Regions, etc.…Now keep in mind that data like the region…is often information that might already…be calculated by a system like Google Analytics.…But since the data layer is a common place…for all tags from many vendors to share that data,…there's bound to be some overlap.…And by sending this data back even…
This course provides the skills to get up and running with Google Tag Manager quickly. It explores how to set up Tag Manager accounts and containers, use turnkey tags, create rules and macros, control versions and user access, debug tags, configure custom tags, and add code to capture specific Google Analytics events. Authored by GTM expert Corey Koberg, this course also provides crucial, time-saving best practices for working with Tag Manager.
Note: to keep the training as universal as possible, we use the nonmobile version of GTM, and configure it for a generic WordPress site. Your specific implementation will be dependent on how your site is coded.
- Creating an account and container
- Installing containers
- Using built-in tags from Analytics, ClickTale, and other services
- Working with variables
- Firing events with triggers
- Creating versions
- Using custom tags
- Implementing a data layer