Join Corey Koberg for an in-depth discussion in this video Leveraging the Google Analytics built-in tags, part of Google Tag Manager (V2) Essential Training.
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- One of the advantages of most tag managers,…Google's included, is that they can…simplify the process of deploying tags…by having them templatized and built-in as turnkey tags…where you simply enter your info such as an account number…and it does the heavylifting for you…in terms of syntax and the other details.…And while Google Tag Manager can deploy…just about any type of tag,…it's no secret that the most popular tag by far…is Google's own analytics software.…And this makes sense,…since despite its simple base configuration,…a reasonably sophisticated Google Analytics tag…can get very complex very quickly.…
So we'll take a look at…the Google Analytics tag in this video,…which will serve as an example to built-in tags…and also hopefully help many of you tackle…your most pressing Tag Manager need.…We'll also revisit this Google Analytics tag in other videos…as we add complexities such as triggers,…variables, and even a data layer.…Previously, we installed our container…and did exactly nothing else with it.…No tags, no triggers, no variables.…
This course provides the skills to get up and running with Google Tag Manager quickly. It explores how to set up Tag Manager accounts and containers, use turnkey tags, create rules and macros, control versions and user access, debug tags, configure custom tags, and add code to capture specific Google Analytics events. Authored by GTM expert Corey Koberg, this course also provides crucial, time-saving best practices for working with Tag Manager.
Note: to keep the training as universal as possible, we use the nonmobile version of GTM, and configure it for a generic WordPress site. Your specific implementation will be dependent on how your site is coded.
- Creating an account and container
- Installing containers
- Using built-in tags from Analytics, ClickTale, and other services
- Working with variables
- Firing events with triggers
- Creating versions
- Using custom tags
- Implementing a data layer