Join Corey Koberg for an in-depth discussion in this video Implementing GTM variables, part of Google Tag Manager (V2) Essential Training.
- In the last video, we talked about what variables are,…why they're important, and we gave a few examples.…Now in this video we're going to walk through…implementing some of those examples…right here in the Tag Manager interface.…If you click into the Variables section here,…at the top here we're going to see the variables…that are automatically tracked…by Google Tag Manager and built in.…Not all of them are enabled by default.…The one we spoke of in the last video is URL,…and that's one that we're gonna see right here, Page URL.…
Now you can look through here,…and if there's any of these that you know…you're gonna want to use,…you can go ahead and enable those.…Think we're gonna use Click URL,…and a few of these others later.…I like to have a Container Version…sent there and available to me as well.…Let's go ahead and look at how you might use…some of these variables.…In fact, let's go back into the tag that we had before.…Some of you may be familiar with Google Analytics…in terms of Custom Dimensions.…Custom Dimensions is basically ways we can send…
This course provides the skills to get up and running with Google Tag Manager quickly. It explores how to set up Tag Manager accounts and containers, use turnkey tags, create rules and macros, control versions and user access, debug tags, configure custom tags, and add code to capture specific Google Analytics events. Authored by GTM expert Corey Koberg, this course also provides crucial, time-saving best practices for working with Tag Manager.
Note: to keep the training as universal as possible, we use the nonmobile version of GTM, and configure it for a generic WordPress site. Your specific implementation will be dependent on how your site is coded.
- Creating an account and container
- Installing containers
- Using built-in tags from Analytics, ClickTale, and other services
- Working with variables
- Firing events with triggers
- Creating versions
- Using custom tags
- Implementing a data layer