Join Corey Koberg for an in-depth discussion in this video Firing Google Analytics events using triggers, part of Google Tag Manager (V2) Essential Training.
- Okay, we saw in the last movie…how triggers control when, and where the tags are fired,…which is clearly a very important role for a tag manager.…Now we're gonna dive a little deeper…in a few common use cases and examples.…Now we discussed earlier that one of the tags…that's implemented by the vast majority…of Google Tag Manager users is Google Analytics.…But just firing the base tag on each page is only…taking advantage of a tiny fraction of the power…of Tag Manager, and Google Analytics, for that matter.…When we collect data about the interactions users have…with our websites, we often wanna look beyond the fact…that a page was loaded, and into what actual interactions…are happening with the elements of the page itself.…
Google Analytics events are a great way to do that,…and we have Tag Manager control when and where they're fired…so that we don't have to hard code those into the page.…This is an important point, so let's show and example…of that, how we're gonna combine our knowledge…of triggers and tags to save a lot of time.…
This course provides the skills to get up and running with Google Tag Manager quickly. It explores how to set up Tag Manager accounts and containers, use turnkey tags, create rules and macros, control versions and user access, debug tags, configure custom tags, and add code to capture specific Google Analytics events. Authored by GTM expert Corey Koberg, this course also provides crucial, time-saving best practices for working with Tag Manager.
Note: to keep the training as universal as possible, we use the nonmobile version of GTM, and configure it for a generic WordPress site. Your specific implementation will be dependent on how your site is coded.
- Creating an account and container
- Installing containers
- Using built-in tags from Analytics, ClickTale, and other services
- Working with variables
- Firing events with triggers
- Creating versions
- Using custom tags
- Implementing a data layer