Join Corey Koberg for an in-depth discussion in this video Data-layer variables and Google Analytics integration, part of Google Tag Manager (V2) Essential Training.
- Okay, so this is the part…where we tie everything together.…We're gonna push data onto the data layer,…suck it up into gtm, store it as a variable,…apply it to one of our tags and then verify…that the tag fires and the data was sent properly.…And if I've done my job, it will not only…be quick, but relatively simple to follow along…and see just how far we've come.…Okay, so in the last video we determined…that we wanted out site to serve us up…the type of menu that it was serving…to the visitor and the menu-geo.…Let's first grab one of those and then we're gonna…save that as a tag manager variable.…
So coming back to here, we see that we…are going to push the dataLayer on here,…menu-style and menu-geo.…So let's grab menu-style, copy that here…right from the source.…And keep in mind, if I didn't,…I could always come over here into WASP.…I could see that it's called menu-style here as well.…We're in our debug panel.…We can come here in the data layer…and we can come and see that it's also…called menu-style here.…So we have lots of options to remind us…
This course provides the skills to get up and running with Google Tag Manager quickly. It explores how to set up Tag Manager accounts and containers, use turnkey tags, create rules and macros, control versions and user access, debug tags, configure custom tags, and add code to capture specific Google Analytics events. Authored by GTM expert Corey Koberg, this course also provides crucial, time-saving best practices for working with Tag Manager.
Note: to keep the training as universal as possible, we use the nonmobile version of GTM, and configure it for a generic WordPress site. Your specific implementation will be dependent on how your site is coded.
- Creating an account and container
- Installing containers
- Using built-in tags from Analytics, ClickTale, and other services
- Working with variables
- Firing events with triggers
- Creating versions
- Using custom tags
- Implementing a data layer