Learning Google Tag Manager Preview

Learning Google Tag Manager

With Corey Koberg Liked by 1,021 users
Duration: 1h 28m Skill level: Beginner Released: 12/10/2020

Start my 1-month free trial

Course details

Google Tag Manager is a hugely popular technology that allows marketers to easily manage all their website and app tags from one central tool. This, in turn, frees marketers from their dependency on IT or web development departments—when they want to add or alter a snippet of analytics or tracking code, they can do it themselves by adding it to the existing tag container. This course shows marketers how to effectively leverage Google Tag Manager. Discover how to best work with accounts and containers, leverage the Google Analytics built-in tags, work with control versions and user access, create custom variables and JavaScript, fire Google Analytics events using triggers, and more. Plus, discover crucial time-saving best practices that will help you avoid many common mistakes.

Skills you’ll gain

Meet the instructor

Learner reviews

4.7 out of 5

947 ratings
  • 5 star
    Current value: 735 77%
  • 4 star
    Current value: 161 17%
  • 3 star
    Current value: 40 4%
  • 2 star
    Current value: 3 <1%
  • 1 star
    Current value: 8 <1%

Contents

What’s included

  • Learn on the go Access on tablet and phone

Similar courses

Download courses

Use your iOS or Android LinkedIn Learning app, and watch courses on your mobile device without an internet connection.