Join Corey Koberg for an in-depth discussion in this video ClickTale and other built-in tags, part of Google Tag Manager (V2) Essential Training.
- As we look here in the news tag section…and we see these pre-built tags,…we see there are a number of non-Google Analytics…related tags as well.…Not surprisingly, Google has many of their…other tags built in here as well,…such as the Google Adwords for marketing…and conversion tracking tags.…These will either tag an audience…to be included as part of our marketing list…directly into AdWords or signals Adwords…that a conversion has occurred without having to…link directly to Google Analytics.…Double-click clients can fire floodlight tags from here.…Now I should point out, at the time of this recording,…U.S. customers can not use the…Google trusted Stores template found here in tag manager,…but those in the UK, France, Germany,…Australia or Japan can use it…to add that badge code to their site.…
And as you can see, a variety of other tags are built in,…some that even compete directly with Google.…There are other marketing tags here, like Avril.…There are display ad tracking tags, like Mediaplex.…There are some search bid managers, like Marin.…
This course provides the skills to get up and running with Google Tag Manager quickly. It explores how to set up Tag Manager accounts and containers, use turnkey tags, create rules and macros, control versions and user access, debug tags, configure custom tags, and add code to capture specific Google Analytics events. Authored by GTM expert Corey Koberg, this course also provides crucial, time-saving best practices for working with Tag Manager.
Note: to keep the training as universal as possible, we use the nonmobile version of GTM, and configure it for a generic WordPress site. Your specific implementation will be dependent on how your site is coded.
- Creating an account and container
- Installing containers
- Using built-in tags from Analytics, ClickTale, and other services
- Working with variables
- Firing events with triggers
- Creating versions
- Using custom tags
- Implementing a data layer