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Why you should set up your tracking first

Why you should set up your tracking first: Local SEO
Why you should set up your tracking first: Local SEO

To really understand the value of the effort your putting into your SEO, it's necessary to first think about what metrics are most important to track. Then make sure you have the right systems in place to capture those metrics. Your strategy might change based on certain outcomes; it's essential that your tracking is in place prior to getting started.

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Skill Level Intermediate
2h 31m
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Q: This course was updated on 08/30/2017. What changed?

A: The following topics were updated: identifying your top keywords, researching local keyword modifiers, optimizing page speed, setting up Google Search Console, creating a Google My Business page, outfitting your local listing with content, using the Google My Business interface, and securing reviews on Google and other sites.

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