Structured data is a set of tags that you add to your site, which helps search engines understand the various pieces of information that are on your pages. You can use structured data to call out items on a menu, your opening hours, products, reviews, and a whole lot more. Structured data is incredibly important in the local SEO landscape.
- [Instructor] You may have heard me mention…Schema, or schema.org a few time already.…When we talk about Schema,…we're really referring to structured data,…and structured data is a set of tags…that you add to your site…which help search engines understand…the various pieces of information…that are on your pages.…You can use Schema to call out items on a menu,…your opening hours, products, reviews,…and a whole lot more.…Now, you'll find more information…on rich snippets at schema.org,…but when it comes to local SEO,…I do want to show you how to use it…for the most important piece of information,…and that is your citation,…or in other words, the name, address,…and phone number of your business.…
Now, just listing it on your site is pretty good,…but we want to go a step further…and wrap that information in a structured data tag,…that is to say we want to explicitly call it out to Google…as an address for our business.…Using explorecalifornia.org as an example,…I'm going to scroll to the bottom of the site,…and in the footer, we have the location information.…
Author
Brad Batesole
Updated
8/31/2017Released
9/20/2016First, get an overview of the local SEO landscape, tips for evaluating and optimizing your site, and advice on conducting keyword research. Author Brad Batesole also shows how to optimize your site structure and on-page content, acquire local citations, and make sure your name, address, and phone (NAP) information is consistent across the web.
Want to appear in Google Maps and local search results? Find out how to make sure your listing shows up by setting up your Google My Business page, and learn how to incorporate links and reviews. Finally, discover how to secure backlinks from reputable sources and handle SEO for a business that has multiple locations. If you want to boost your ranking, understand the competition, or just understand how search engines like Google operate at a local level, this is the course for you.
- What is local SEO?
- Understanding local ranking factors
- Identifying your top keywords
- Researching the competition
- Optimizing your site structure
- Using and testing structured data
- Creating localized content
- Optimizing on-page elements
- Tracking results
- Acquiring local citations
- Creating a Google My Business page
- Securing backlinks
- Collecting reviews
- Handling multiple locations
Skill Level Intermediate
Duration
Views
Q: This course was updated on 08/30/2017. What changed?
A: The following topics were updated: identifying your top keywords, researching local keyword modifiers, optimizing page speed, setting up Google Search Console, creating a Google My Business page, outfitting your local listing with content, using the Google My Business interface, and securing reviews on Google and other sites.
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Introduction
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Welcome55s
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1. Understanding Local SEO
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What is local SEO?1m 55s
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How does local SEO work?2m 27s
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2. Evaluate Your Site
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Identify your top keywords5m 14s
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Review your competition8m 41s
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3. Prepare the Foundation
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Optimize your site structure6m 12s
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Use structured data5m 14s
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Test structured data2m 14s
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Create localized content4m 12s
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Optimizing page speed4m 12s
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Advanced technical efforts1m 33s
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4. On-Page Optimization
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Use heading tags properly3m 31s
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Choosing to use breadcrumbs3m 41s
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Create a sitemap4m 28s
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5. Track Your Results
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Set up Google Search Console2m 34s
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6. Acquire Local Citations
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Get listed in directories3m 21s
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7. Use Google Places for Business
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8. Secure Backlinks
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Disavow damaging backlinks2m 12s
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9. Collect Reviews
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10. Advanced Local SEO
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Handle multiple locations2m 33s
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Conclusion
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Next steps1m 22s
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Video: Use structured data