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Use structured data

Use structured data: Local SEO
Use structured data: Local SEO

Structured data is a set of tags that you add to your site, which helps search engines understand the various pieces of information that are on your pages. You can use structured data to call out items on a menu, your opening hours, products, reviews, and a whole lot more. Structured data is incredibly important in the local SEO landscape.

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Skill Level Intermediate
2h 31m
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Q: This course was updated on 08/30/2017. What changed?

A: The following topics were updated: identifying your top keywords, researching local keyword modifiers, optimizing page speed, setting up Google Search Console, creating a Google My Business page, outfitting your local listing with content, using the Google My Business interface, and securing reviews on Google and other sites.

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