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Understanding ranking factors

Understanding ranking factors: Local SEO
Understanding ranking factors: Local SEO

When Google arrives on a website, it crawls all the links on that site, and then follows those links to other sites where it continues to repeat this process. The position of your site in Google's search results is determined based on hundreds of variables all derived from the content in Google's index.

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Skill Level Intermediate
2h 31m
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Q: This course was updated on 08/30/2017. What changed?

A: The following topics were updated: identifying your top keywords, researching local keyword modifiers, optimizing page speed, setting up Google Search Console, creating a Google My Business page, outfitting your local listing with content, using the Google My Business interface, and securing reviews on Google and other sites.

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