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Setting realistic expectations

Setting realistic expectations: Local SEO
Setting realistic expectations: Local SEO

Search engine optimization involves a significant investment in time and effort. It's not something you simply set up in an afternoon. You'll spend a lot of time over the coming months researching and building on your strategy, refining it, reviewing the data, and adjusting your course of action based on what your competitors are doing.

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Skill Level Intermediate
2h 31m
Duration
279,133
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Q: This course was updated on 08/30/2017. What changed?

A: The following topics were updated: identifying your top keywords, researching local keyword modifiers, optimizing page speed, setting up Google Search Console, creating a Google My Business page, outfitting your local listing with content, using the Google My Business interface, and securing reviews on Google and other sites.

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