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Research your business category

Research your business category: Local SEO
Research your business category: Local SEO

Identifying the proper category of your business is still an important part of the local SEO process. First and foremost, the category you identify for your business will be used when creating your local business listings. These listings, whether they're on Google My Business, Yellow Pages, or Yelp, all provide important signals to the search engines.

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Skill Level Intermediate
2h 31m
Duration
167,166
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Q: This course was updated on 08/30/2017. What changed?

A: The following topics were updated: identifying your top keywords, researching local keyword modifiers, optimizing page speed, setting up Google Search Console, creating a Google My Business page, outfitting your local listing with content, using the Google My Business interface, and securing reviews on Google and other sites.

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