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Optimize your site structure

Optimize your site structure: Local SEO
Optimize your site structure: Local SEO

It's important to prepare the foundation that these efforts will rest on. The first step in this process is to evaluate the overall structure of your website. The structure includes things like how a user navigates the site, the way your URLs are written, and how many clicks it takes to arrive at some of your most important content.

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Skill Level Intermediate
2h 31m
Duration
222,712
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Q: This course was updated on 08/30/2017. What changed?

A: The following topics were updated: identifying your top keywords, researching local keyword modifiers, optimizing page speed, setting up Google Search Console, creating a Google My Business page, outfitting your local listing with content, using the Google My Business interface, and securing reviews on Google and other sites.

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