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How does local SEO work?

How does local SEO work?: Local SEO
How does local SEO work?: Local SEO

When you enter a term into Google and hit submit, a lot happens simultaneously. Google's going to check to see if it has any historical information on you, what searches you may have conducted previously, and any cookies that you're dragging along. Beyond that, they'll receive data on your physical location, which is all combined to deliver local results.

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Skill Level Intermediate
2h 31m
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Q: This course was updated on 08/30/2017. What changed?

A: The following topics were updated: identifying your top keywords, researching local keyword modifiers, optimizing page speed, setting up Google Search Console, creating a Google My Business page, outfitting your local listing with content, using the Google My Business interface, and securing reviews on Google and other sites.

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