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Craft the right title and description tags

Craft the right title and description tags: Local SEO
Craft the right title and description tags: Local SEO

A great SEO strategy is only as good as the titles of your pages and their respective descriptions. A title tag tells users, and search engines, what the topic of your page is. In a search result, your title tag typically appears as the first line, acting as a headline of sorts. Words in the title are bolded if they appear in the query, and that's where understanding your keyword strategy becomes important.

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Skill Level Intermediate
2h 31m
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Q: This course was updated on 08/30/2017. What changed?

A: The following topics were updated: identifying your top keywords, researching local keyword modifiers, optimizing page speed, setting up Google Search Console, creating a Google My Business page, outfitting your local listing with content, using the Google My Business interface, and securing reviews on Google and other sites.

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