Google Analytics adds really valuable tracking to your website. It's free and it's simple to set up an account, and then you'll generate a small code snippet, which you'll place on your website. Once set up, Google will collect data on where your traffic is coming from, what your users are doing on your website, and what content of yours is most popular, and you can even configure goal tracking if you have a specific action people can take on your site.
- [Instructor] Google Analytics adds really valuable…tracking to your website.…It's free, and it's simple to set up.…Once you've built an account,…you'll generate a small code snippet,…which you then place on every page on your website.…Once this is installed, Google will collect data,…on where your traffic is coming from,…what your users are doing on your website,…what content of yours is most popular,…and you can even configure goal tracking,…if you have a specific action people can take on your site.…To set up Google Analytics,…you'll visit google.com/analytics,…and that's where I am now.…
If you already have a Google account,…you can choose Sign In in the upper right-hand corner,…and choose Google Analytics…from the dropdown menu that appears.…If you don't have a Google account,…you'll want to configure one.…I recommend setting up and using the same Google account,…for Analytics, Search Console, and Google My Business,…because it'll make it a little easier…as you switch between these tools during your day-to-day.…
First, get an overview of the local SEO landscape, tips for evaluating and optimizing your site, and advice on conducting keyword research. Author Brad Batesole also shows how to optimize your site structure and on-page content, acquire local citations, and make sure your name, address, and phone (NAP) information is consistent across the web.
Want to appear in Google Maps and local search results? Find out how to make sure your listing shows up by setting up your Google My Business page, and learn how to incorporate links and reviews. Finally, discover how to secure backlinks from reputable sources and handle SEO for a business that has multiple locations. If you want to boost your ranking, understand the competition, or just understand how search engines like Google operate at a local level, this is the course for you.
- What is local SEO?
- Understanding local ranking factors
- Identifying your top keywords
- Researching the competition
- Optimizing your site structure
- Using and testing structured data
- Creating localized content
- Optimizing on-page elements
- Tracking results
- Acquiring local citations
- Creating a Google My Business page
- Securing backlinks
- Collecting reviews
- Handling multiple locations
Skill Level Intermediate
Q: This course was updated on 08/30/2017. What changed?
A: The following topics were updated: identifying your top keywords, researching local keyword modifiers, optimizing page speed, setting up Google Search Console, creating a Google My Business page, outfitting your local listing with content, using the Google My Business interface, and securing reviews on Google and other sites.