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Configure and install Google Analytics

Configure and install Google Analytics: Local SEO
Configure and install Google Analytics: Local SEO

Google Analytics adds really valuable tracking to your website. It's free and it's simple to set up an account, and then you'll generate a small code snippet, which you'll place on your website. Once set up, Google will collect data on where your traffic is coming from, what your users are doing on your website, and what content of yours is most popular, and you can even configure goal tracking if you have a specific action people can take on your site.

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Skill Level Intermediate
2h 31m
Duration
202,956
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Q: This course was updated on 08/30/2017. What changed?

A: The following topics were updated: identifying your top keywords, researching local keyword modifiers, optimizing page speed, setting up Google Search Console, creating a Google My Business page, outfitting your local listing with content, using the Google My Business interface, and securing reviews on Google and other sites.

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