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Choosing to use breadcrumbs

Choosing to use breadcrumbs: Local SEO
Choosing to use breadcrumbs: Local SEO

Breadcrumbs are a visual indication of where in the site hierarchy a user currently is. They can be included using structured data to help Google understand the organization of the site and its content. Breadcrumbs are incredibly helpful within the search result listing and may provide some SEO benefit.

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Skill Level Intermediate
2h 31m
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Q: This course was updated on 08/30/2017. What changed?

A: The following topics were updated: identifying your top keywords, researching local keyword modifiers, optimizing page speed, setting up Google Search Console, creating a Google My Business page, outfitting your local listing with content, using the Google My Business interface, and securing reviews on Google and other sites.

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