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Advanced technical efforts

Advanced technical efforts: Local SEO
Advanced technical efforts: Local SEO

There are a wide array of technical considerations that are of value whether you're promoting a local business or an online blog. The more you can do to improve the site, the better your overall SEO. Once you've laid the foundation of your strategy, I would take the time to go back and nitpick at all the additional details. Look deeper into server-side improvements, canonical URLs, image optimization, and structured data.

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Skill Level Intermediate
2h 31m
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Q: This course was updated on 08/30/2017. What changed?

A: The following topics were updated: identifying your top keywords, researching local keyword modifiers, optimizing page speed, setting up Google Search Console, creating a Google My Business page, outfitting your local listing with content, using the Google My Business interface, and securing reviews on Google and other sites.

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