Join David Rivers for an in-depth discussion in this video Preparing an effective survey, part of Up and Running with Online Surveys.
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Before we dive right into creating a survey using an online survey tool like SurveyMonkey,…it's important to have a plan of attack.…In this movie, we'll explore some important steps you can take to ensure you get the best…results from your survey.…As we move from traditional survey methods to online methods, one truth remains the same,…you get out of it what you put into it.…Your survey can fail if it includes ill-defined objectives, poorly-worded questions, and you…could get low response rates.…Let's look at some techniques that can help you to overcome some of these pitfalls.…
Number one, you have to clearly define your objectives.…It is probably the most important thing before you even touch an online survey tool to clearly…define your objectives.…You should be asking, why are we conducting this survey?…Everything will flow from the answer to this question, including the method and the questions you ask.…You should also be asking, what are our key information needs, and how will we use this…information or what actions will we take based on the information that we gather?…
The course also gives an overview of top online survey tools, including SurveyMonkey, Google Forms, QuestionPro, and SurveyGizmo. The final chapter shows how to use SurveyMonkey to create a survey from start to finish, as well as smart ways to collect more responses.
- What are online surveys?
- Building a business case for a survey
- Reviewing the most popular free online survey tools
- Preparing an effective survey
- Creating a new form
- Adding questions
- Sending a survey out
- Analyzing response data