Professional dashboarding begins with tool choice and business buy-in. In this video, learn how to speak confidently about the product and how it would fit into your organization regarding existing tools, budget, and access.
- [Instructor] Discovering insights involves curiosity and questions, so we'll approach our discussion that way. To begin, think about how you would explain why it's valuable to be familiar with Data Studio specifically. Can you describe how it fits in and compares to the many other business intelligence products? The reason I ask that is because chances are good that you're going to be asked that question as a marketer and a leader in your organization. You don't have to be overly technical to build impressive and informative dashboards with Data Studio. Really all you need is the internet and the essentials of the program's tools to get started. Coming from a marketing background actually gives you an advantage when it comes to professional reporting. The reason for that is that talented communicators are needed to take data and show what it actually means in the simplest and most effective way. Marketing is all about results, so if you master presentation, your audience will appreciate and realize your efforts and capabilities so much more. Because of this type of importance, the visualization landscape right now is huge, and there are benefits to adding Data Studio specifically to your skillset. First, and most importantly, is that it's free to use for all. There's no license, and you can't even get a paid version. So not only can you experiment and learn without upfront investment, you can use it for business and client purposes for free as well. It's also cloud-based. This means that there's nothing to download. Connecting to online data is simpler, and multiple people can view and edit the report at the same time, and see those changes in realtime. And that collaboration style is similar to Google Docs, Sheets, and Slides, if you're familiar with using those. Next, it's a Google product. This, of course, is obvious, and there are benefits. You can connect to other Google products very easily, and with a name like Google combined with being free, adoption has skyrocketed, and I promise it will continue to expand. So you'll find yourself in an open community of other Data Studio users. And the learning curve is less steep than other products like Tableau. While you won't get some of the super advanced features or server options, it's accessible, and anyone on your team can work with you to use it. This streamlines communication between teams and people who are all working toward the same goal. Since the data and reporting is simpler and democratized, it's easier for everyone to be on the same page, whether they're in analytics, IT, marketing, or executive positions. So, by just knowing the essentials, you can launch into analyzing, finding insightful information, and acting on it quicker.
- Connecting to data sources
- Adding charts and graphs
- Constructing filters
- Adding interactivity
- Creating and editing design themes
- Sharing reports