Learn how to create engaging and interactive dashboards to track your marketing campaigns with Google Data Studio.
- [Instructor] Being a skilled marketer includes talent for managing data and driving results with informed decisions. Dashboarding gives you the opportunity to analyze campaigns, site engagement, SEO, and social media all at once. This can set you apart and show off your successes and impact to clients in your own organization. Google's Data Studio tool makes it simple and collaborative. You can connect to Google Analytics, Google Ads, and really any source. This changes the game on how you make decisions that are data-informed without budgeting for expensive tools. I'm Samantha Barnes. I'm a consultant, analyst, and analytics engineer. As a trainer I've led analytics seminars for mid-sized businesses to fortune 100 companies and created one of the first Data Studio courses in the world. It's changed a lot since then and I'm so excited to share tips on how to create engaging, informative, and interactive dashboards in this free product. Join me on LinkedIn Learning and we'll work together to create charts and use features in Data Studio to build a skill that's in demand and needed for any business.
- Connecting to data sources
- Adding charts and graphs
- Constructing filters
- Adding interactivity
- Creating and editing design themes
- Sharing reports