Measuring marketing efforts includes more than just web analytics. Social, paid media, SEO, and other aspects tell a fuller story. In just a few minutes, connecting to other data sources can be simple and you can have the ability to deal with nonstandard data as well.
- [Presenter] It only takes a few minutes … to prepare for reporting and connect to Google Analytics, … Google Ads, and search console with data connectors … to those sources. … To get started, we'll be using … the Google merchandise store demo data. … So what I'll do is select the very first connector, … which is Google Analytics. … And then all we'll have to do is navigate to the data that … we want by clicking the account name, … the property or site name, … and then the actual view where the data … is in Google Analytics. … This might look familiar because it mirrors … what we see with accounts, properties, … and views in Google Analytics. … The names and labels should look exactly the same. … So when I check here, … I can tell that I'm getting the right data … with the demo account, Google merchandise store … and master view. … All that's left is to click connect. … Now that we're connected, … here's a preview of the information that will be available. … You can move right on to create more sources, …
- Connecting to data sources
- Adding charts and graphs
- Constructing filters
- Adding interactivity
- Creating and editing design themes
- Sharing reports