From the course: Creating an Editorial Calendar
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Set a timeframe for the editorial calendar
From the course: Creating an Editorial Calendar
Set a timeframe for the editorial calendar
- [Instructor] Daily, weekly, and monthly. Those are the typical periods of time an editorial calendar outlines to organize a campaign. On the surface, the due dates listed across your calendar may seem insignificant, but in reality, they're particularly important for two reasons. First off, setting a time frame for the tasks on your editorial calendar ensures your organization has enough time to create and distribute content at the right quality level. Without enough time dedicated to each part of the process, it's likely that you'll produce an article or a podcast episode that misses the mark, defeating the purpose of creating it in the first place. On the other hand, setting a time frame for how often you're publishing content and advertising allows you to understand at a high level if you're reaching your audience often enough. How often is often enough? There's no secret formula here. What typically works is aiming to…