Creating an Editorial Calendar

- [Brian] Did you know that most of the global workforce prefers to use a single destination to understand and manage their projects? Yet, 69% of people say they don't have a solution like this at work, according to a Workfront survey. So, what's the best way to fix this problem? Well, I think that the best solution is to create an editorial calendar. Not only can it guide all of your company's efforts using a collaborative document, but it can also foster productivity, limit disorganization, and allow team members to be more strategic. Hi, I'm Brian Honigman, and as a marketing consultant, and an NYU Adjunct Professor, I've worked closely with NGOs, media and tech companies to drive meaningful results from their marketing. So, let me show you how to produce your own editorial calendar with your goals in mind. We'll also look at what tools to consider, and why it's important to reap the full benefits of the document. Whether you're part of the marketing team at your company, or manage another type of project, it's time to develop a modern editorial calendar that goes above and beyond scheduling due dates. Let's jump into the course.