Drawing together the main points of the report and putting emphasis on important points is the last step in the report, which is also demonstrated with a live example.
- [Instructor] In the conclusion part of the sample report…that we grade for the course, you will notice that we did…precisely what a conclusion is supposed to do.…We wrapped up the main points worth emphasis,…and used it as an opportunity to mention anything that…we feel were omitted.…All of this was in plain text without any images.…So let's walk through this.…According to digital marketing research that relied on…various sources mentioned in the report, the target…website, Healthynewage.com, currently attracts…approximately 14,000 monthly visitors via organic search.…
This, which is spread across 702 landing pages.…By comparison, the research found that the market leader,…WebMD.com, attracts approximately 119,000,000 visitors…via organic search.…Additional analysis indicates that the volume of keywords…and landing pages of the market leader…are substantially higher.…It also indicates that notable competitors of WebMD.com…appear to command reasonable market shares by targeting…both content that competes directly with the market leader…
Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.
- Structuring reports
- Presenting analytics data with video recordings
- Considering different data sources
- Using hedging words
- Visualizing data within Google Analytics
- Writing a compelling executive summary
- Using Tableau to enrich reports
- Locating and using competitor industry data
- Drawing inspiration from others